New techniques for old habits
Brenda and I have been taking a writing break, getting in our vacation time. Summer’s almost over, though, and it’s time to get back to work.
I’ve had a whole series of experiences happen that are sort of connected. Have you been following the anonymous blogger story? Well, I was asked to find the decision by the New York State court, which was only published a couple of days ago. I searched my legal databases and the court’s site, then I tried googling for a news story that would hopefully have a link to the full text of the decision. Nothing was working. Then I tried a twitter search. Bingo – in 1 min., I had a link to a pdf of the decision.
Then, this morning while reviewing my tweets, I was directed to this post by Timothy B. Corcoran, on how vendors could prepare themselves for conference attendees. Notice how one of the points he makes is to sell benefits, not features? Where have I heard that before? Oh yeah, here!
Now for the third bit of serendipity – Wired West (the online newsletter of the Western Canada Chapter of SLA) arrived in my inbox yesterday. One of the articles about the 2009 SLA conference happened to also talk about Mary Ellen Bates’ presentation, and the importance of “benefits, not features”.
I feel like everything is running together – instead of just using search engines and databases, I can also add social media tools like Twitter. And when it comes to marketing, sales techniques are for internal as well as external customers. These are the kinds of things I already knew, but it’s nice to have them documented by others.
Now if I could only get my vendors to think of how their products benefit me… but that’s a post for another day!
Filed under: Marketing, Professional Development, SLA2009, Social Media | 1 Comment
Tags: Marketing, SLA2009, Social Media, Twitter
Subscribe via RSS
- Nice post by @ColinLachance on legal careers slaw.ca/2015/04/15/ret… 1 week ago
- RT @ProfJulieMac: Julie's New Blog: Not De Cruz – but the SRL Case You Should Have Been Paying Attention To This Week http://t.co/Ad5o3TbQp… 1 week ago
- Ontario CA Summaries wp.me/p2qAEC-2x 3 weeks ago
- Fascinating development - I'd like to know more slaw.ca/2015/03/30/dev… 3 weeks ago
- RT @TapperCuddyLLP: Denied benefits by your disability insurer? Free seminar to determine your legal rights. http://t.co/1KA3WUjvmv 1 month ago
academic libraries Advocacy Basic training Bestof Top libraries Best practices Book repairs Careers Change Management Clawbies Colin Powell Communications problem solving conferences Continuing Education creativity Customer Service database data security digital advocacy E-government bureaucracy government services eBooks Health library history health library resources Home office ILL technical services Information Internet searching Knowledge Management leadership learners neural legal research legislation library architecture Library special events management skills Marketing medical information Networking Networks New Ideas online branding online security Outsourcing politics Presentations Professional Associations Professional Development public library public profiles public speaking Publishing reading SLA-WCC SLA2008 SLA2009 Slaw Social Media Social search engines Special events Storytelling Storytelling leaders conferences Teaching Technology technology cold turkey Training Ideas Training video tutorial tweet Twitter Vendors volunteering Web 2.0 Web2.0 Webinar wikis Work at home Working smarter