Marketing projects

06May08

Customer service promoted by library marketing is a theme of this blog. Here are some creative ideas for library marketing projects.

When I started my job, I found a customized index card at my cubicle. The card measures about 3 x 5 inches publicizing Marketing, Library and Accounting with appropriate contact and phone information. It can be tacked up on a bulletin board or be placed near your phone. It’s purpose is to remind you of essential contacts in your organization.

Also, if the organization lacks of casual meeting spaces, the library can volunteer to host get togethers, like a goodie day (staff bring in desserts for a bi-weekly coffee break). It brings users into the library informally potentially generating walk in reference service.

At Fasken Martineau DuMoulin, a major law firm in Toronto, all the library intranet pages are branded with a simple design of company logo, library department and contact person. At another law firm Miller Thomson, Ines Freeman gathers information via informal surveys by using the company phone list to approach people, who are not regular library users, investigate how they are or are not getting their information.

Some libraries favour the open house concept with special displays and library intranet demonstrations. But they are a tremendous amount of work in my opinion. A variation on the open house concept is hosting a cybernet cafe. A boardroom is booked and set up with computers, so users can drop in and ask what they want to learn. The user-driven aspect and open-ended nature of this event appeals to me. (Source: TALL newsletter vol 22 no. 1 March 2003. Archives are accessible to members only.)

All these activities are intended to promote awareness of the library and the services it can provide.

– Brenda

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