The value of reading
Reading is to the mind what exercise is to the body.
~ Joseph Addison ~
I end up reviewing a lot of material in my firm. I browse blogs, enewsletters, as well as regular print journals and newspapers. In fact, reading this mornings’ round of blog updates, I came across this post from Steven Cohen on Library Stuff about how he too reads a lot. The value this provides to our clients/patrons/firm members is huge, if only they’d take advantage of it. “Tell me what you’re working on”, I tell my firm, “and I’ll pass on anything I come across that may be of interest.” It’s like the serendipitous answer you get from browsing the written page or a print index, only on a larger scale.
So, how do I get this message out? Steven says “Market, Market, Market!” As I’ve always maintained, special libraries are 90% marketing, 10% library work. If you’re not an outgoing personality, you better develop one! Find opportunities to listen in on discussions between your colleagues, and figure out a way to segue into it with something relevant. Drop in on TGIF’s – after all, the firm members are networking, shouldn’t you be too? Take advantage of any inhouse communication materials, morning memos, your own newsletter, etc. to remind people what you can do. Sometimes it’s a matter of talking to one person at a time, until they finally hear you. Once you’ve reeled them in, make sure you continue to provide them with top quality information and service, and they’ll be yours for life, or until you decide to move on!
Filed under: Marketing | 1 Comment
Tags: Information, Marketing