Archive for the ‘Marketing’ Category

What do I do?

10Apr14

What got me started on this post was this article from INALJ (I need a library job) called 5 Things That People Don’t Realize Their Librarians Do. This is my year for public speaking. I’m sitting on a panel of library technicians at the 2014 Manitoba Libraries Conference called “What can you do with a Library Technician Diploma?” There […]


That was the title of the presentation Brenda and I did at the Ontario Library Association’s 2014 Superconference. Dana Schwarz, of the Ontario Association of Library Technicians kindly invited us to appear way back in June 2013 (they really plan a long time in advance!). At the time, Brenda was still living in Toronto and working […]


Some time ago I read this article, “How Reframing a Problem Unlocks Innovation“, an adapted excerpt written by Tina Seelig from her book, InGenius  (HarperOne). I was struck by how relevant it was to libraries, and well, everything. I’m always looking at ways to “reframe a problem”. I like the way she phrases that Mastering the […]


As in many things in life, there is a process and a lot of homework involved in preparing a perfectly persuasive elevator pitch. Then it involves distilling the message down. I was impressed by the resources pulled together at Dysart & Jones. I can see the value of practicing lots, and targeting different audiences as good prep for job interviews […]


I was reminded of the conflicts in the workplace and the ever increasing need to market your role to the library and within the framework of the company. Are you seen as the shushing librarian? Or keeper of musty books? Or are you the Internet wiz kid with all the answers? I am being extreme […]


Working as a solo in an organization with such dominant players as lawyers, I’ve come to realize that self-promotion is vital to my position’s continued existence. In academia it’s “publish or perish”. In a private firm, it’s not as necessary to publish completely original thought, but it doesn’t hurt to get some writing behind your […]


A few days ago, Shaunna Mireau wrote a post on Slaw, Where do you work? Then I read a related post on Conversation Matters, The Hallways of Learning. What these two posts have in common is the idea of how the physical space you work in can change the way you do your work. (Thanks to […]


A significant portion of library work is training: teaching your clients how to use the databases you subscribe to, how to use the catalogue, how to sign out a book. Law libraries also usually teach legal research techniques and methods to articling and summer students. After spending a great deal of time and effort putting […]


A CALL to arms

14Feb12

Wendy Reynolds, chair of the 2012 CALL conference, posted yesterday on Slaw about the need for support for the conference. The annual AGM and conference is the pinnacle for professional development for a lot of law librarians in Canada. We’re not large in numbers, but collectively we’re responsible for a significant amount of money. Legal publishers […]


I’ve been following the Future Ready posts at SLA and one in particular really resonated with me: Anythinkers: Part Wizard, Part Genius, Part Explorer by Pam Sandlian Smith. It’s about using disruption as a new way to unearth opportunities. In the staid world of libraries, what a refreshing thought! Instead of designing a library for […]



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