Archive for the ‘Marketing’ Category
Elevator Pitch : The Process
As in many things in life, there is a process and a lot of homework involved in preparing a perfectly persuasive elevator pitch. Then it involves distilling the message down. I was impressed by the resources pulled together at Dysart & Jones. I can see the value of practicing lots, and targeting different audiences as good prep for job interviews […]
Filed under: Marketing | Leave a Comment
Tags: Marketing
Not What You Do But Who Knows It
I was reminded of the conflicts in the workplace and the ever increasing need to market your role to the library and within the framework of the company. Are you seen as the shushing librarian? Or keeper of musty books? Or are you the Internet wiz kid with all the answers? I am being extreme […]
Filed under: Marketing | Leave a Comment
Working as a solo in an organization with such dominant players as lawyers, I’ve come to realize that self-promotion is vital to my position’s continued existence. In academia it’s “publish or perish”. In a private firm, it’s not as necessary to publish completely original thought, but it doesn’t hurt to get some writing behind your […]
Filed under: Marketing, Professional Development | 1 Comment
Tags: Advocacy, Marketing
Assessing a program
A significant portion of library work is training: teaching your clients how to use the databases you subscribe to, how to use the catalogue, how to sign out a book. Law libraries also usually teach legal research techniques and methods to articling and summer students. After spending a great deal of time and effort putting […]
Filed under: Learning, Marketing, Training Ideas | Leave a Comment
A CALL to arms
Wendy Reynolds, chair of the 2012 CALL conference, posted yesterday on Slaw about the need for support for the conference. The annual AGM and conference is the pinnacle for professional development for a lot of law librarians in Canada. We’re not large in numbers, but collectively we’re responsible for a significant amount of money. Legal publishers […]
Filed under: Marketing, Professional Development | Leave a Comment
Tags: Marketing, Professional Associations, Professional Development
Are you future ready?
I’ve been following the Future Ready posts at SLA and one in particular really resonated with me: Anythinkers: Part Wizard, Part Genius, Part Explorer by Pam Sandlian Smith. It’s about using disruption as a new way to unearth opportunities. In the staid world of libraries, what a refreshing thought! Instead of designing a library for […]
Filed under: future ready 365, Marketing | 2 Comments
Tags: Library Design, New Ideas
2010 Clawbie Selections
Well, it’s that time of year again, and I’ve left it a little to the last minute. There are so many great law blogs out there, it’s really getting hard to choose. There are all the heavy hitters, like Jordan Furlong, Slaw, and Connie Crosby who do great work year in and year out and […]
Filed under: Clawbies, Marketing | 2 Comments
Tags: Clawbies
Taglines
We’re going through a revisioning process at my firm, trying to determine what we stand for. It’s a hugely complicated affair, rife with all the competing messages that a group of 60 individuals can bring to it. Plus, they’re lawyers, and change is very hard for them. I can sense the frustration of our new […]
Filed under: Advocacy, Marketing | Leave a Comment
Tags: Marketing
It’s not about the books!
When I tell people I’m a law librarian at a law firm, I usually get one of two responses. “Oh, I love books!” or reading or something along those lines. Or, “What does a librarian do at a law firm?” I try not to roll my eyes if the speaker is standing right in front of me, […]
Filed under: Marketing, Networks, Professional Development | 2 Comments
Tags: Marketing, Networking
Brenda Wong
Karen Sawatzky
