Archive for the ‘Marketing’ Category

Author visit

08May14

The world of school libraries is different than corporate libraries. A lot of my time is spent considering how to engage students in leisure reading, and leading into teachable moments. This week our school hosted James Leck in an author visit.  For me I learned about the publishing process and found out both Chicken Soup for […]


What do I do?

10Apr14

What got me started on this post was this article from INALJ (I need a library job) called 5 Things That People Don’t Realize Their Librarians Do. This is my year for public speaking. I’m sitting on a panel of library technicians at the 2014 Manitoba Libraries Conference called “What can you do with a Library Technician Diploma?” There […]


That was the title of the presentation Brenda and I did at the Ontario Library Association’s 2014 Superconference. Dana Schwarz, of the Ontario Association of Library Technicians kindly invited us to appear way back in June 2013 (they really plan a long time in advance!). At the time, Brenda was still living in Toronto and working […]


Some time ago I read this article, “How Reframing a Problem Unlocks Innovation“, an adapted excerpt written by Tina Seelig from her book, InGenius  (HarperOne). I was struck by how relevant it was to libraries, and well, everything. I’m always looking at ways to “reframe a problem”. I like the way she phrases that Mastering the […]


As in many things in life, there is a process and a lot of homework involved in preparing a perfectly persuasive elevator pitch. Then it involves distilling the message down. I was impressed by the resources pulled together at Dysart & Jones. I can see the value of practicing lots, and targeting different audiences as good prep for job interviews […]


I was reminded of the conflicts in the workplace and the ever increasing need to market your role to the library and within the framework of the company. Are you seen as the shushing librarian? Or keeper of musty books? Or are you the Internet wiz kid with all the answers? I am being extreme […]


Working as a solo in an organization with such dominant players as lawyers, I’ve come to realize that self-promotion is vital to my position’s continued existence. In academia it’s “publish or perish”. In a private firm, it’s not as necessary to publish completely original thought, but it doesn’t hurt to get some writing behind your […]



Follow

Get every new post delivered to your Inbox.

Join 357 other followers